Our deep connections with top UK university communities allow us to co-create campaigns, events, and ambassador programs with real cultural relevance.

By working closely with Chinese Students & Scholars Associations (CSSAs) and creative student orgs, we activate youth culture from the ground up—combining real-time student influence with global music and brand narratives.

​

We have established close collaboration with 50+ university organizations across the UK​, utilizing their social media platforms to distribute event updates and strategically targeting overseas Chinese student communities.